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Documentum
Fast Implementation of Global Marketing System Provides
Worldwide Instant Information Access
The Challenge:
Many of the largest companies in the world rely on Documentum.
The company’s success with these business giants
led to a strategic decision to make Documentum’s
solutions available to smaller companies also. This
significant expansion of reach was dependent on a superior
sales and marketing effort. The marketing organization
needed a better way to manage the influx of valuable
lead and prospect information on a worldwide basis.
The former system relied on Siebel sales force automation
(SFA), Siebel Telesales, and MarketFirst marketing automation
(MA) systems. An in-house developed software solution
transferred leads from MarketFirst to Siebel in a batch
process. Leads from promotional activities such as trade
shows were manually added to the MA system.
In a first move to streamline the process, Documentum
initiated a project to provide a centralized datamart
as a robust repository for the invaluable store of leads
and contacts. But what about access, input, and organization?
Customer and prospect intelligence is the lifeblood
of any sales organization. With 30 offices worldwide
and an expanded charter for sales & marketing, every
lead counts. Without fast, accurate universal access,
the trouble spots were predictable:...
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the Full Success Story
Corporate Express
Corporate Express Achieves a 430% Return On Investment
with Unify NXJ
The Challenge:
Because their customers depend heavily on Corporate
Express’ goods and services to run their businesses,
Corporate Express wanted sophisticated process automation
for its complex, time-sensitive and data driven processes,
such as supply chain management, fulfillment and delivery
and transportation scheduling.
Corporate Express’ goals for its Web initiatives
were to increase customer satisfaction, increase order
deliver accuracy, increase sales force efficiency and
reduce call center expenses. To achieve its goals, Corporate
Express needed to Web-enable these business processes
with new Web applications and wanted to deliver these
new systems on the Java platform.
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the Full Success Story
Symphony
Tailored Customer Service Gives Symphony The Edge
The Challenge:
As Internet accessibility and e-Commerce gained
momentum, the UK-based Symphony Group saw enormous potential
for web applications to improve its service to customers.
“The customers in our three target markets have
distinct requirements,” states Alison Andrews,
Symphony Group Marketing Manager. “We decided to
implement an extranet that would deliver customer services
tuned to the needs of the different sectors. This makes
it easier and more profitable for our customers to do
business with us – and that is what differentiates
us from our competitors.”
To enable them to deliver the new facilities quickly,
Symphony’s IT department chose Unify VISION Internet
Integrator as their web application development tool.
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the Full Success Story
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